What Happened
On February 24, 2026, RaiPlay launched a special collection titled “Laura Pausini: e ritorno da me,” celebrating the iconic artist’s early television moments. This collection coincides with the Sanremo Festival, showcasing rare archival materials from Pausini’s rise to fame following her victory in the 1993 festival.
Additionally, the 2026 Sanremo Festival introduced the Rai 4K channel, marking the first time Ultra HD content is available directly via digital terrestrial television. This advancement allows viewers to access high-definition broadcasts without needing satellite or internet connections.
Why It Matters
The tribute to Laura Pausini not only highlights her significant contributions to Italian music but also serves as a nostalgic reminder of the festival’s impact on emerging artists. The collection includes intimate family moments and early performances, providing fans with a deeper understanding of Pausini’s journey.
Moreover, the launch of the Rai 4K channel represents a significant technological advancement for Rai, making high-quality content more accessible to a broader audience. This move aligns with the evolving viewing habits of the public, particularly among younger demographics who prefer digital platforms.
What’s Next
As the Sanremo Festival continues until March 1, 2026, viewers can expect more innovative programming on RaiPlay, including the new series “Sotto Sanremo.” This series aims to present a behind-the-scenes look at the festival, appealing to a younger audience accustomed to social media engagement.
With the integration of advanced broadcasting technology and fresh content offerings, RaiPlay is poised to enhance the viewing experience for fans of the festival and Italian music alike.
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